Our values

We have ambitious plans for the future, guided by our vision, mission and core values.

Our vision

  • To be a sustainable global steel manufacturer embracing technology and innovation to be successful in a net-zero future

Our mission

  • To be customer-focused with market-leading products and services
  • Support the growth of our people and the communities in which we operate
  • Transform British Steel into a vibrant and sustainable business at the heart of a green economy


We live by 3 core values – pride, passion and performance.

We take great pride in our heritage, our products, our people and what we're helping create. We’re passionate about helping our customers succeed, making our business sustainable, protecting our communities and developing our people. And we’re driven to achieve our best performance…production excellence, productive environments, profitable supply chains. 

We're focused on making products and providing services that enable our customers to deliver performance-driven success.

Our brand promise

We want to work with our customers to fully know, understand and meet their needs.

We want to build loyalty in the British Steel brand by being our customers’ first-choice supplier, the one they trust, every time.

We do this by:

  • Being agile and easy to do business with – this means being responsive, adaptable, competitive and proactive
  • Strengthening existing relationships and creating new relationships – this means being trustworthy, friendly and engaging
  • Working together to drive improvements – with enthusiasm and effectiveness that accelerates product and service development
  • Doing what we say we'll do – this means being reliable and honest

We firmly believe that sustainable success comes from collaborative partnerships. Together we can help build stronger futures.