23 Jul 2020

East meets west - promoting the best of British

Our parent company Jingye hosted a sales conference in Hangzhou, China, last week to introduce the Asian market to our broad product portfolio.

The event was attended by more than 300 Jingye sales representatives, customers, industry experts and scholars, all eager to know more about British Steel and our capabilities.

British Steel CEO Ron Deelen, who joined the event by web-conference, said: “Building on the good work already undertaken by the Jingye sales team, this event has provided an excellent platform for us to engage with our new stakeholders in China.

“When British Steel was bought by Jingye Group on 9 March, a new chapter began in British steelmaking.

“The subsequent outbreak of COVID-19 may have restricted travel, but it has not prevented us from developing a collaborative working partnership with Jingye.

“We have a long and proud heritage and we're excited about what we can achieve together to build a successful future for many years to come.”

Gareth Stace, Director General of UK Steel, who also attended the session, said: “Jingye’s acquisition of British Steel heralds a new opportunity to collectively explore global prospects for British-made steel.”

Zhang Jueling, Vice President of Jingye Group, took the audience through the product performance and industrial applications of our Rail, Construction, Special Profiles, Wire Rod, Processed Wire and Semi-Finished products, before opening the floor to questions.

Our Technical team was on hand to discuss customer-specific requirements, while a wide range of product samples was available to view. The event also recognised several pending trials with key strategic organisations.

Read more about the products we offer in our new British Steel product range brochure.