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16 Dec 2016

New British Steel logo recognised as one that defined 2016

British Steel’s new logo has this week been recognised as ‘one of the logo designs that defined 2016’ by popular design and branding website Design Week.

The logo was created in tandem with the new British Steel company; a different, more adaptable company offering a fresher and more personalised service.

The new British Steel wanted to focus on the same values of pride, passion and performance that made British Steel great in the first place. Liz Brown, Communications Specialist – Brand and Digital Media, said: “We worked closely with design agency Ruddocks and our employees to make sure our new visual identity embodied the principles, ethos and essence we wanted for our new start and our new company.”

The molten orange colour of the ‘B’ symbolizes the start of the steelmaking process where something new is being created; as a vibrant and positive colour, this made it perfect for British Steel’s new beginning.

Tempering the molten orange is cool navy, representing the products at the end of our steelmaking process: the dark, cool gleam of the finished steel product and professionalism British Steel aspires to.

The B itself comprises 3 segments inspired by the stacking of our products, with the segments pointing forwards at a 45 degree to signify the direction of the new company: onwards and upwards. Liz added: “These elements also represent our 3 core values and work well with our new strapline ‘Building Stronger Futures.

“The journey to develop our new identity was demanding but exciting. We believe we now have something that truly reflects our people, our vision and drive to succeed.”